About
Creating is at the heart of what I do.
Taking an idea and giving it real form (an app, a business, a book) is where my energy comes from, and it always has been. The other half of the work is people: I coach and consult in places where my background and experience can genuinely move someone forward. Underneath both is the same instinct: understanding how people and systems actually work, and using that to help them work better.
My foundation is academic and deliberately broad: a Master's in Industrial-Organizational Psychology, built on an undergraduate mix of political science, philosophy, and economics. My real education has been hands-on. I've trained athletes, judged physique competition, taught dance, built businesses, and studied how people change. All of it feeds the work I do now.
That's what Zaceos is: everything I've learned, put to work helping people create what matters to them.
IO Psychology, M.A.
Seattle Pacific University
Poli-Sci, Philosophy & Economics, B.A.
Western Washington University
NPC Physique Judge
National Physique Committee
AI Systems Builder
Production since 2023
Dance Instructor
Choreographer + teacher
Personal Trainer & Performance Coach
Certified + competing
THREE THINGS I HAVE ALWAYS LOVED
Learning, creating, and empowering people.
Zaceos is where all three come together as one body of work.
01 / LEARNING
Learning
I learn compulsively, across subjects that aren't supposed to connect. What hooks me is the moment a pattern from one field explains something in another: sports psychology making sense of a business problem, or habit science explaining why a workflow keeps failing. I collect ideas so I can connect them.
02 / CREATING
Creating
I've always wanted to make things, and execution was the bottleneck. I'm not a developer, so for years most of what I dreamed up stayed in a notebook. Now I build apps, systems, businesses, and books, and the ideas get to exist in the world.
03 / EMPOWERING
Empowering
Underneath all of it is people. Whether I'm coaching in a gym, teaching in a dance studio, or consulting inside an organization, the work I care about most leaves a person more capable than I found them.
BACKGROUND
How I got here.
I'm Zac Reichert. As far back as I can remember I've needed to understand how things work: the world, people, and how all of it fits together. That pull took me through psychology, political science, philosophy, and economics at Western Washington, and then a Master's in Industrial-Organizational Psychology at Seattle Pacific. Each subject drew me in because of how it tied into the others.
What I love most is seeing the system underneath a thing, then pulling an idea from one world to solve a problem in another. That instinct runs from the classroom to the gym to the stage to a business that's been stuck for years. The credentials matter because of what they add up to: enough understanding of people and systems to help them, or to bring something new to life.
TRAINED IN
IO Psychology, M.A. · B.A. Political Science, Philosophy & Economics · NPC Physique Judge · Natural Bodybuilder · AI Systems Builder · Dance Instructor · Personal Trainer & Performance Coach
WHY NOW
The tools finally caught up to the ideas.
AI made it possible to build at the speed I think. The ideas and the judgment are still mine; the tools now handle the volume of work that used to slow everything down, so what I design actually gets built.
It also opens doors that used to stay shut: pulling knowledge from field to field faster than I ever could alone, and putting working tools in the hands of people who need them. That's the part I'm most excited about.
The curiosity is the same one I've had my whole life. What's new is the means to act on it, and that's what Zaceos is: everything I know, turned into things people can actually use.
Get in touch
Have an idea? Let's build it.
Whatever stage the idea is at, I'd like to hear it. Reach out and we'll take it from there.