AI STRATEGY
How AI rolls out across a company.
Most AI strategy stops at IT and a couple of pilots. The real work is sequencing the rollout across every function, and knowing where you stand before you start.
I help organizations plan AI rollouts that reach the whole business, because AI ends up touching how work gets done and how decisions get made in every function. A good rollout moves in a deliberate order: invest first where AI pays off, hold back where the groundwork is missing. The AI Maturity Model is how I work that order out. It measures where you stand, from individual skills up to enterprise systems, so the plan starts from an accurate picture.
THE ROLLOUT
FUNCTION BY FUNCTION
- Operations
- Product
- Sales
- Finance
- Customer Service
- HR
- Leadership
AI does not arrive everywhere at once. Every function moves at its own pace, and the strategy is the order you move them in.
THE AI MATURITY MODEL & ASSESSMENT
Every rollout starts with an honest map.
The model describes what AI capability looks like across ten dimensions of a business, at three organizational levels (individual, manager and team, enterprise), through five stages of maturity. The assessment measures your organization against it, and it runs at the start of every engagement.
Leaders are usually surprised by part of what comes back, which is the point of measuring before you plan. That map is what the rollout gets sequenced against.
THE INSTRUMENT
5 STAGES
01
Foundational
02
Emerging
03
Embedded
04
Integrated
05
Optimizing
3 LEVELS
Enterprise
Manager & Team
Individual
10 DIMENSIONS
EVERY FUNCTION, NOT JUST IT
AI is a whole-company question.
Most organizations treat AI as a technology project and hand it to one team, which is how the rest of the business gets left out. Operations, sales, customer service, HR, finance, product, leadership: each one has work AI can accelerate, work it can automate, and work that should stay human. Strategy means walking through each function and asking the same questions: what is worth changing here, what could go wrong, who is affected, and what has to be true for it to work? The answers become a map of where AI creates value across the business and the order to pursue it in, which is far more useful than a list of tools.
WHY THE PEOPLE LENS
Why pilots stall.
Most enterprise AI pilots never reach production, and the technology is rarely what kills them. They fail because the organization was not set up to absorb the change: ownership is unclear, the work was never redesigned around the new tools, and managers were left out of the plan. Diagnosing and fixing that is what industrial-organizational psychology is for. My background is an M.A. in IO Psychology plus Prosci change management certification, and it is why my AI strategy work pays as much attention to the people and the process as to the technology.
START WITH A MAP
Plan the rollout properly.
If your organization is past the hype and ready to plan a real rollout, let's talk. The first step is measuring where you are.